GLENDALE, Calif. (March 1, 2012) /PRNewswire/ — To help kick-off National Reading Month, actress Kate Beckinsale has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy. Today, she visited Barnes & Noble at The Grove in Los Angeles to read to young children and their families, and to talk about her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
“As a mom and a big reader, I am excited to be participating in ‘The Nestlé Share the Joy of Reading Program’ to benefit Reading Is Fundamental,” said Kate Beckinsale. “Reading has had an enormous, positive impact on my life and I encourage people to support organizations such as RIF that work to ignite a child’s hunger for knowledge and inspire imagination. I can’t think of a better time than National Reading Month to encourage everyone to read.”
RIF provides books and literacy resources to more than four million children nationwide each year, but government budget cuts and the economic downturn have taken their toll on the invaluable services the organization provides. […] For nearly 20 years, Nestlé has supported RIF by donating more than $5 million, which has helped hundreds of thousands of children to date.